Thursday 7 October 2010

Analysis of Digi Pack - Micheal Jackson


 The cardboard sleeve around the outside of the CD cover is in a metallic shine showing how this re- release is imitate 25 years edition. This edition was released for the 'hardcore' fans due to its personal photographs
The main image shows a younger image of  Micheal a pre surgical look. This classic still is from the music video Thriller. As an over look the cover is very bland, there are no stand out colours or fonts. Showing that he is already an established artist and doesn't need to attract new fans.



The title on the front cover is is written with '25' over the top again showing the re-release and the success of the album,with written 'The world's biggest selling album of all time' this shows the consumers popularity of the album.
This picture shows a pre-surgical look of Micheal, with his natural hair. This shows his youthful look, and possibly how he wants his fans to remember him by, this look when he was at the height of his game.
The red sticker attracts the consumer and with the interest of the recent artists makes it more popular with younger generations which appeal to the consumer today.




On the left is an iconic still from the video 'Thriller'. This is an insight into the DVD, and shows the audience a 'tease' of what to expect. This also can encourage the common consumer to buy the digipack. The image is of the focus of him, in the centre of the frame making eye contact to the consumer. Which also encourages the consumer to purchase, as it looks like Micheal himself is looking at the consumer. As he is wearing red and has 'devilish' eyes, this possibly could denote his personality, as this is contrasted in the other image on the right. Here he is dressed in white and is posing with a smile, showing a more lighter side to his personality. The light is also glowing, showing a 'heavenly' contrasted to the 'devilish' image. This again is a posed photo shoot, so this has been created for a CD cover. He is holding a tiger, showing his extravagant personality that the consumer all know and love.







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