Tuesday 9th November - Rich Mix, Music Video Conference.

Today all of the class went to Rich Mix, in Shoreditch High Street where they was hosting a music video conference.
It was held in the Rich Mix arts centre where we had talks from Pete Fraser who wrote; Teaching Music Video. He gave us tips about how to make the perfect video!
Here is Pete's blog -  http://www.petefraser.co.uk/
 Pete gave us some background and history on music videos. He showed us Colour Box, by Len Lye one of the first videos put to visuals and music.



Then he went onto explain the current day, and how people now imitate a video shot for shot to get views possibly on the Internet. Here was one that stood out to me,




Finally he gave us 10 steps to music video success, which was -

1. Limber up - learn to plan, test shots, remake existing video
2. Choose track
3. Treatment - clear concept, plan everything, props, location
4. Blog - keep a blog of all ideas
5. Know your equipment
6. The shoot - shot times, storyboard, extra angles
7. Capture footage - label everything, organise
8. Edit - cut again, dynamic, whole picture
9. Screening - feedback
10. Analysis



Also Liz Kessler who is a music video commissioner for Academy Pictures. Here  is her work, and who she has worked with!

Aired Video titles Artists Directors


2006-Feb Sewn the Feeling Caswell Coggins

2005-dec Ballad of Paul K McFly Corin Hardy

2005-oct Nothing but green lights Tom Vek Adam Bartley

2005-sep Push the button Sugababes Matthew Rolston

2005-aug Destroy everything you touch Ladytron Adam Bartley

2005-jun Your woman Tyler James Phil Griffin

2005-may CC (you set the fire in me) Tom Vek Adam Bartley

2004-nov This is the last time [version 2] Keane Howard Greenhalgh

2004-sep U stood up V Ben Taylor

2004-aug Caught in a moment Sugababes Howard Greenhalgh

2004-jul Can U feel it? V Otis & Ben

2004-may Meet you on the other side Kid Symphony Gav $ Luke

2004-apr Never been a rockstar Kid Symphony Jamie Morgan

2004-apr In the middle Sugababes Matthew Rolston

2004-mar Five colours in her hair McFly Gav $ Luke

2004-mar Blood sweat and tears V Phil Griffin

2004-jan Somewhere only we know [version 1] Keane Corin Hardy

2004-jan Alone Mark Owen Phil Griffin

2003-sep Hole in the head Sugababes Matthew Rolston

2002-sep Celebrate your mother the Eighties Matchbox B-Line Disaster J.T.

2002-jul Round, round Sugababes Phil Griffin

And alongside her was Corin Hardy, music video director. He has worked with bands like Keane, Paulo Nutini, The Horrors and Prodigy.
He gave a speech about his carrer and life within the industry which i found really interesting! He started i the art department and worked his way up. He has a passion for graphics and drawings in his video which make thm very distinctive. Here is my favourite;
The Horrors - She is the new thing,



Here is hes blog, http://www.corinhardy.com/