Monday 20 September 2010

Analysis of Music Video - ' Vogue' Madonna.



This video directed by The video was directed by David Fincher and shot at The Burbank Studios in Burbank, California on February 9–10, 1990. Filmed in black-and-white, the video recalls the look of films and photography from The Golden Age of Hollywood. Many of the scenes are recreations of  famous photographs.
There was some controversy surrounding the video due to a scene in which Madonna's breasts and, if the viewer looks closely, her nipples could be seen through her sheer lace blouse. MTV wanted to remove this scene, but Madonna refused, and the video aired with the shot intact. The video was edited in Australia for daytime screenings, with the sheer blouse images replaced with slow motion shots of other parts of the video.

This video saw Madonna in a different light to her previous stuff. Here she took on a glamorous, classy look.With emphasise on lighting and black and white the video recreated a photography shoot, shown through the title 'Vogue.' The video has a strong relationship between lyrics and visuals to connote a deep meaning.

The opening demonstrates her constantly re-invention, however still showing her sexuality. Her sexual posing and provocative clothing closely show her sexual denotations. The close ups here occur throughout the duration of the video, again showing her sexual side and emphasise on the 'photography styled shoot.'
Throughout the video, the sets a very simplistic showing the emphasise on shots and lighting, also the constant hint of painting during the opening. Hinting at her theme for the video and her classy image, this is contrasted however in her 'daring' lace vest which is clear to see her breasts showing through.

As this video is based in the 'pop' genre the video does not necessary follow suit to the conventions only one being the dance routine. It appears that her original audience would be 'teens and tweens' but here this video has such a more 'classy' take that which may appeal to older audiences. As her audience may not understand the appeal of this video, and the reasons for it.

The repetitive dance routine shows one of the conventions of the 'pop' music video. However the dance is still up keeping her 'classy' image she is setting, there is no provocative moves. She is dressed in a black trouser suit again promoting her higher class image.

As the video was created to re created famous photographs from people like Marilyn Monroe and Katherine Hepburn their are similar shots of this throughout the video, where Madonna is laying on the piano. This of course showing inter textual references, stylistically by imitating style.

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